Digital Marketing & Shopify Dropshipping

1st Class

This module introduces Digital Marketing & Shopify Dropshipping. Learn to build stores, run ads, drive traffic, and grow your business online.

2nd - 4th Class

Create Free/Pro Account, Interface Overview, Template Use, Page Setup, Fonts & Colors, Text, Shapes, Elements, Background, Uploads, Folder, Brand Kit (Pro), Resize Design (Pro), File Types, Save & Export, Social Media Post Design (FB, IG, LinkedIn), YouTube Thumbnail, Facebook Cover, Resume, Presentation Slide, Logo Design, Custom Dimensions, Animate Designs, Layers, Lock/Group, Transparent Background (Pro), Content Planner, Smartmockups, Background Remover (Pro), Magic Write, Text to Image, Photo Editor Tools, Create Reels/Shorts in Canva, PDF Export, Share & Publish, Client File Delivery, Canva Team & Collaboration, Tips for Marketplace Ready Designs

5th - 9th Class

Page Create, Setup & Optimize, Page Roles, Meta Business Suite Overview, Content Calendar, Facebook Group Create & Setup, Admin Assistant, Types of Posts, Schedule Post, Best Time to Post, Group Sharing Strategy, Public Group Research, Facebook Post Design Tips, Create & Setup IG Account, Switch to Professional Profile, Connect to FB Page, Profile Optimization, Content Plan (Feed, Reels, Story, Highlights), Schedule Posts, Use of Hashtags, Engagement Tricks, Bio Link Optimization, “100 Days Challenge” Explained, Pinterest Account Create, Setup, Create Boards, Create & Schedule Pins, Pinterest SEO, Use Canva for Pins, LinkedIn Profile Setup, Business Page (if needed), Group Marketing Strategy, Post Types for Engagement, Scheduling with Tools, Organic Growth Plan, Content Types (Storytelling, Value, Engagement, Promo), Weekly Planner, Time Management, Analytics Tracking (FB, IG, YT), Free Tools (Notion, Trello, Google Sheets, Meta Business Suite), Bonus: Cross-Platform Strategy

10th - 15th Class

What is Paid Marketing, Boosting vs Ads vs Marketing, Facebook Ads Ecosystem, Understanding Buyer Persona, Customer Temperature, AIDA Marketing Model, Sales Funnel, Customer Journey, Meta Ad Auction System, Meta Business Manager Setup, Add People/Partners, Add Page, Create Ad Account, Domain Verification, Pixel Setup, Add Payment Method, Overview of Ads Manager, Ad Structure (Campaign > Ad Set > Ad), Campaign Objectives (Page Likes, Engagement, Traffic, Video Views), CBO vs ABO, Budgeting, Scheduling, Audience Targeting, Placement, Ad Creative Setup (Image/Video/Text), Performance Metrics, Custom Columns, Install Pixel (Manual & via GTM), Event Setup, Saved Audience, Custom Audience, Lookalike Audience, Retargeting Strategies, A/B Testing (Audience, Creative), Audience Overlap, Ad Fatigue, Real-Life Examples, Commerce Manager Overview, Product Feed Upload, Catalog Creation, Sales Ad Setup, Dynamic Ads, Funnel-Based Retargeting, Landing Page Importance, Conversion Optimization Strategies, Vertical vs Horizontal Scaling, Analyze Ad Performance, Breakdown & Reporting Insights, Ad Duplication, Creative Refresh Strategy, Funnel-Based Scaling Plan, Budget Increase Techniques, Final Strategy Recap

16th - 23th Class

Shopify account create, general settings, legal pages, domain add, currency settings, language setup, navigation menu, footer setup, POD vs Single vs Multi-product overview, Choose theme, install theme, customize theme, add logo, set brand colors & fonts, header design, footer design, homepage banner layout, Printify integration, Printful integration, add POD products, product mockups, product variants, design product page, design collection page, layout homepage for POD, Niche research, add single winning product, write product description, add benefit blocks, trust badges, countdown timer, customer reviews, testimonial section, layout for landing page, Create collections, organize categories, product grid setup, add filters, add featured collections, newsletter popup, bundle offers, related products, Install PageFly, use drag & drop builder, create custom homepage layout, use video, accordion, CTA buttons, testimonials, mobile responsiveness, Install Judge.me, sticky cart, countdown timer, popup app, free shipping bar, UX testing, GTmetrix speed test, Shopify Analyzer, full checkout test, Edit SEO title & meta description, apply image alt text, connect GA4, Google Search Console, install Facebook Pixel, check Shopify Analytics, store final review

24th Class

Select A Profitable Long Lasting Niche, What is a Portfolio, Importance of a Professional Portfolio, Types of Portfolio (PDF, Website, Behance, Dribbble), Selecting Best Works, Project Presentation Style, Before After Display, Design Description Writing, Use of Mockups, Organizing by Category, Creating PDF Portfolio, Behance Profile Setup, Uploading to Behance, Writing Project Titles and Tags, Portfolio Link Sharing Tips

25th - 28th Class

What is Freelancing, Top Freelancing Platforms, Differences Between Fiverr, Freelancer, and Upwork, Account Creation Process, Niche Selection for Freelancing, Profile Setup Best Practices, Profile Picture and Description Tips, Gig/Service/Project Basics, What is Fiverr and How It Works, Gig Creation Process, Title Writing Tips, Tag Selection, Description Writing, Pricing Strategies, Gig Gallery and PDF Upload, Gig SEO Basics, Order Management Overview, How Freelancer.com Works, Project Bidding Process, Writing Effective Bids, Milestone Payments, Portfolio Setup in Freelancer, Updating Skills and Certifications, How to Get Preferred Freelancer Badge, Upwork Connects and Profile Building, Niche-Based Profile Optimization, Project Search & Filter, Writing Winning Proposals, Cover Letter Tips, Building Job Success Score, Upwork Portfolio Upload

29th - 30th Class

What is Out of Marketplace Freelancing, Why It’s Important, Client Mindset Understanding, Building Personal Portfolio Website, Social Media Profile Optimization, Using LinkedIn for Client Search, Creating Case Study Posts, Cold Emailing Basics, DM Strategy on Instagram & Facebook, Finding Potential Clients Manually, Targeted Lead Generation, Cold Email Format and Subject Line, Tools for Lead Collection, Email Automation Tools, Free Offer or Audit Strategy, Using Facebook Groups and Communities, Landing Client via DMs, Following Up with Clients

31th - 35th Class

What is Google Ads, account creation, Google Ads dashboard/interface overview, billing setup, campaign types overview, Google Ads structure (Campaign → Ad Group → Ads), Types of keywords, search intent, competitor research, using Google Keyword Planner, choosing the right network (Search, Display, Video), campaign goal setup, Step-by-step search campaign creation, bidding strategies, audience/location/language targeting, daily budget, ad group creation, writing high-performing text ads (headlines & descriptions), ad extensions, What are display ads, banner ad sizes, design best practices, creating a display campaign, what are YouTube video ads, creating a video campaign, targeting with custom intent audience, Conversion tracking setup with Google Tag Manager, performance metrics (CTR, CPC, CPA), optimizing campaigns, A/B testing ad creatives, generating reports, client reporting & presentation techniques

36th Class

Quick Review of All Modules, Address Common Student Errors, Clarify Advanced Doubts, Live Troubleshooting (FB Ads, Canva, Shopify, Google Ads, etc.), Analyze Homework Submissions, Real Client Feedback Examples, Performance Tips, Bonus Tips for Freelancing/Client Work, Live Audit (1–2 Projects), Encourage Peer Review

37th Class

Multiple Choice Questions on Key Concepts & Practical Exam Overview, Live Practical Exam (Google Ads, Meta Ads, Canva, Shopify, etc.), Evaluate Project Submissions, Explain Grading Criteria, Client-Ready Portfolio Submission, How to Get Your Certificate, Verify Certificate with QR Code, Showcase Best Projects, Career Next Steps, Bonus Tips for Freelancing/Job/Internship